The Oreo debate has been raging since the cookie's creation in 1912. So what’s the best part of an Oreo? Cookie or Creme? In this commercial, two guys keep the discussion down to a dull roar as sides are taken in the library. OREO aired this commercial during last year's Super Bowl XLVII. The ad was ranked 20th out of all the Super Bowl ads. Although overall this commercial was not on the top of any ad charts, I think the commercial is pretty fun.
Humor: 5
Creatively, this is a different spin to other Oreo commercials in the past where the debates over the best part of an Oreo are in more traditional settings. Since many of us have found ourselves defending our opinions on the best part of the cookie, (Creme *cough cough) I think this commercial can be enjoyed by all ages. Also, because of its ability to reach all ages, I believe it will stick in people's minds.
Effectiveness: 5
According to Forbes, Nabisco created this ad to kick off the new campaign after Oreo's 100th birthday. The Cookie vs. Creme debate carried over into an in-store promotion that encouraged consumers to vote by text. This campaign has been very successful for the company bringing in sales that have exceeded the $1 billion dollar mark. Not only an American favorite, this brand has been very successful all over the globe.
Emotion: 1
The function of this ad was not to inspire deep emotion or purpose. This commercial was meant to entertain and create buzz for the brand. Although a fun debate, Cookie vs. Creme does not promote a social cause. However, it does lead people to get a glass of milk.
Customer Reviews: 4
Although both are campaign slogans, Oreo has not been called Milk's and America's favorite cookie for generations for no reason. Over 450 billion Oreo cookies have been sold in more than 100 countries. Since its beginning 101 years ago, this snack has been enjoyed by all shapes and sizes. I believe this ad promotes the brand and does not deceive consumers about quality of the product. Let's face it, Oreo's are something to shout about, I mean whisper. However, the commercial has had some negative backlash about it's use of violence.
Humor: 5
Creatively, this is a different spin to other Oreo commercials in the past where the debates over the best part of an Oreo are in more traditional settings. Since many of us have found ourselves defending our opinions on the best part of the cookie, (Creme *cough cough) I think this commercial can be enjoyed by all ages. Also, because of its ability to reach all ages, I believe it will stick in people's minds.
Effectiveness: 5
According to Forbes, Nabisco created this ad to kick off the new campaign after Oreo's 100th birthday. The Cookie vs. Creme debate carried over into an in-store promotion that encouraged consumers to vote by text. This campaign has been very successful for the company bringing in sales that have exceeded the $1 billion dollar mark. Not only an American favorite, this brand has been very successful all over the globe.
Emotion: 1
The function of this ad was not to inspire deep emotion or purpose. This commercial was meant to entertain and create buzz for the brand. Although a fun debate, Cookie vs. Creme does not promote a social cause. However, it does lead people to get a glass of milk.
Customer Reviews: 4
Although both are campaign slogans, Oreo has not been called Milk's and America's favorite cookie for generations for no reason. Over 450 billion Oreo cookies have been sold in more than 100 countries. Since its beginning 101 years ago, this snack has been enjoyed by all shapes and sizes. I believe this ad promotes the brand and does not deceive consumers about quality of the product. Let's face it, Oreo's are something to shout about, I mean whisper. However, the commercial has had some negative backlash about it's use of violence.
The next time you dig in to a package of Oreos, go ahead, declare your allegiance to the Cookie or Creme, but try to steer clear of any libraries.
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