I will score ads on a 1-5 scale based on the four areas below.
1: Not at all
2: Minimal
3: Average
4: Above Average
5: Excellent
Humor:
How funny and memorable the advertisement is. Does the humor only reach a certain age group or can it be interesting for all ages. Does it leave a lasting mark in people's minds?
Effectiveness:
How effective does the company believes the advertisement has been in reaching its target audience? Has the ad promoted its product or service well enough to see results?
Emotion:
Does the ad inspire emotion or purpose? Is it meant to make the audience do something besides only buying a product or service? Does the ad promote a social cause?
Customer Reviews:
Does the customer believe that the ad promoted a good product or service? Or does the ad deceive the customer.
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